TURABI: A Sculptural Rebellion Rooted in Heritage

Let me introduce you to Turabi, and to the inspiring Emirati woman behind it, Nora Al Serkal.

Born from a journey of cultural rediscovery, Turabi is where heritage meets rebellion.
It’s a brand shaped by distance, identity, and the desire to reclaim one’s roots through bold self-expression. Every piece feels like a story sculpted into metal, raw, imperfect, and beautifully intentional.

In a world obsessed with symmetry and polish, Turabi chooses another path.
It celebrates what’s real. What’s irregular. What carries emotion. The brand honours the imperfectly perfect, embracing forms that feel almost archaeological, as if they were pulled from memory, sand, or time itself.

Turabi is more than jewelry.
It’s a movement for women who define beauty on their own terms — women who wear their stories, their contradictions, their power.
Women who aren’t afraid to take up space, to be seen, to exist boldly.

And this is why Turabi stays with you.
Because it doesn’t decorate.
It expresses.

— Wassila